Berlin fair to study new tourism industry approaches in March
The fourth ITB Convention Market Trends and Innovation will be one of the programs of ITB 2007 during which experts will discuss about the latest achievements in tourism industry.
The future of travel will be examined in ITB 2007. In addition to its practice of devoting separate days to subjects such as the Future, Hospitality and Aviation, this year the ITB Convention on Market Trends and Innovations will look at Space Tourism for the second time and has invited some prominent figures to participate in this event. Considering the enormous success the Business Travel Days obtained last year, this event will take place again in 2007 from 7 to 10th of March.
The introductory section to the ITB Future Day which will be held on 7 March 2007 has already attracted some outstanding participants. During the Hospitality Day which will be held on 8th of March, international specialists will discuss the challenges facing the hotel industry.
The ITB Aviation Day, which attracted 950 participants last year, will be held on 9th of March again during which leading executives from the global aviation sector will discuss their expectations of the future.
It seems based on agreements India will be the Partner Country at ITB 2007 and special attention will be paid to India in the Desination Themes which be the focus of 5 to 6 million people for one week. Africa, Latin America, and China would be the other selected destinations. In ITB 2007, the World Economic Forum will present its Travel and Tourism Competitiveness Report for the first time.
Due to considerable success of Business Travel Days Seminars during last year’s exhibition, a similar event will take place in four days in ITB 2007 during which more than 150 exhibitors of the business travel sector will exchange their experiences.
ITB Berlin is a prime meeting place, a marketplace, and a driving force behind the entire industry. ITB is the most prominent annual trade event in Germany and one of the largest tourism trade fair in the world. The 2006 event attracted 162,823 visitors in total, 94,553 of which were trade visitors. Iran had also an active and successful participant in ITB 2006 and this year it would also take part in this event.